10 Thoughts on NBA Opening Night Media Coverage

Ten NBA media items following the opening night of the 2017-18 season.

• When a sports television broadcaster is presented with the kind of gruesome injury Celtics forward Gordon Hayward suffered in the first quarter of Tuesday’s Cavs-Celtics game, the goal above all is to cover the injury with accuracy, reporting thoughtfulness. Last night was not an easy situation for TNT but I thought they did very well, especially the announcers laying out (not talking) after the injury.

Immediately after Hayward went down, announcer Kevin Harlan knew it was bad. Said Harlan: “Oh my goodness, Hayward came down so hard, Hayward broke his leg, Hayward has broken his leg, Hayward has broken his leg. Oh, my gosh. Oh, my gosh. And that is how quickly a season can change.”

That was followed by analyst Reggie Miller saying soberly, “This is unbelievable.”

Both then went quiet.

Producer Jeff Randolph and director Lonnie Dale then had to make quick decisions on the images around Quicken Loans Arena and they did it very well. There were quick cuts to players and fans in disbelief, including (in order) Cavs center Tristan Thompson, Celtics wing Jaylen Brown, Cavs forward Jae Crowder, Cavs guard Derrick Rose, Boston players huddling up, LeBron James with his head down and various shots of crestfallen Cavs and Celtics players.

Then Harlan came back to say,

Article source: https://www.si.com/tech-media/2017/10/18/nba-opening-night-media-tnt-coverage-gordon-hayward-injury

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