Dana White: UFC 229 is ‘killing Mayweather vs. McGregor’ in pre-fight numbers

If Dana White is to be believed, UFC 229 won’t just surpass all previous UFC PPV buy-rates, it will absolutely crush them. The president of operations gave a glowing prediction for this weekend’s fight card featuring Khabib Nurmagomedov’s lightweight title defense against Conor McGregor, pushing beyond previous estimates to suggest that the card is trending toward 2.6-3 million buys.

But that’s not all. He also noted that, at least in terms of web traffic for programs like UFC Embedded, this card is blowing beyond even Mayweather vs. McGregor for pre-fight fan engagement.

“Well, let me put it to you this way: We’re trending between 2.6 and 3 million, right?” White said in an interview with TMZ Sports. “But, everything is trending, killing Mayweather/McGregor – the numbers. I’ll give you an example, one small example: UFC Embedded, the first episode with Mayweather McGregor, did 800,000 views in 24 hours. This one did 1.7 million in 24 hours. It’s just, all numbers like that are just double what we did on May/Mac. What does that mean for PPV? I don’t know, we’re going to find out.

“The thing that scares me about PPV: All you PPV fans, if you know you’re going to buy the fight? Buy it now,” White warned. “Buy it now. Just go on your

Article source: https://www.bloodyelbow.com/2018/10/4/17938536/dana-white-ufc-229-ppv-buy-prediction-killing-mayweather-vs-mcgregor-trends-conor-salary-proper-12

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