Designers aim for even faster fashion

Tommy Hilfiger Women's runway show during Fall 2016 New York Fashion WeekImage copyright
Getty Images

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Tommy Hilfiger autumn/winter designs

US designers are adopting the “see-now, buy-now” trend during New York fashion week that allows consumers to buy designs straight from the catwalk.

Tom Ford and Tommy Hilfiger are among those that have followed British fashion house Burberry in making new styles available to buy immediately.

Fashion labels usually show their designs for next year’s spring/summer season in September.

Most shows are now live-streamed and featured on social media.

Not having to wait for glossy fashion

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