The Big Baller Brand, led by outspoken father of three LaVar Ball, will be regularly appearing on Facebook via its own documentary series, according to a report from Deadline. Facebook confirmed the report to Forbes but declined to comment on the specific financial arrangement with the Ball family.
The video series, whose title is still unknown, will consist of episodic content that chronicles LaVar and his sons. The oldest Ball, Lonzo, was recently drafted No. 2 by the Los Angeles Lakers while middle child LiAngelo will be a freshman at UCLA in the Fall. The youngest, LaMelo, is currently attending Chino Hills High School. As of now, it’s also yet to be determined how many episodes will appear in the series along with their lengths.
The Ball family has already been utilizing Facebook over the past few months. Most recently on the social platform, the Big Baller Brand shared content from the family’s WWE appearance on June 26. From the 2017 NBA Draft floor, Lonzo, his family and agent Harrison Gaines all made appearances on Facebook Live, which to date has received 236,000 views and 1,700 comments.
“Our goal is to make Facebook a place where people can come together around video. To help get there, we’re supporting a small group of partners and creators as they experiment with the kinds of shows you can build a community around — from sports to comedy to reality to gaming,” said Nick Grudin, Vice President of Media Partnerships at Facebook. “We’re focused on episodic shows and helping all our partners understand what works across different verticals and topics. We’re funding these shows directly now, but over time we want to help lots of creators make videos funded through revenue sharing products like Ad Break.”
Facebook is streaming a weekly Major League Baseball regular season game while it signed a partnership with the UEFA Champions League last week to stream some games for the 2017-18 season. The World Surf League is also streaming it 2017 competitions via Facebook Live.
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