There are few, if any, sports organizations that do a better job producing in-house video content than the UFC through its “Embedded” series. It’s become a chief promotional tool for the company.
On Friday, it released an episode that focused heavily on Conor McGregor and his merry band of “goons” (as Dana White described them) storming of the Barclays Center in Brooklyn and carrying out an attack on a bus carrying Khabib Nurmagomedov.
McGregor, in an effort to express his great displeasure with Nurmagomedov for challenging a member of his team earlier in the week, had flown his private jet all the way from Ireland. Unable to confront Nurmagomedov, McGregor threw a dolly, a steel barrier and a chair at the bus, smashing windows, causing injuries inside the bus and creating general tumult.
He was arrested and arraigned on Friday and is likely facing some jail time, potentially up to seven years. We’ll see. He’s due back in court on June 14 in New York City.
The “Embedded” episode showed the attack in ways that grainy cellphone videos couldn’t. It was crystal clear, perfectly produced and built the drama up. It was pretty riveting.
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