The Clippers take bold steps in trying to separate themselves from the Lakers

The two red, white and blue bolts struck through the Los Angeles basketball landscape in a span of a few hours this week, one after the other, two sizzling revelations, one strong message.

The Clippers are tired of being Lakers lackeys.

They’ll never beat them in basketball history. They’ll never win the fight for local popularity. They still haven’t advanced as far as the Western Conference finals in their 33 seasons here. This will forever be a Lakers town, and they know it.

But the Clippers are finally attempting to physically move out of the Lakers’ shadow in two of the boldest ways possible. The campaign that began several years ago when Clippers Coach Doc Rivers covered up the Lakers banners at Staples Center has evolved into a full-blown plan to completely turn their backs on their hallway rivals. It might not result in a better product or more attention — the Clipper Curse still lives, after all — but give them credit for trying.

Jerry West.

A new arena. A venerable monument. A mission statement.

“Today’s announcement is consistent with what [owner] Steve Ballmer has been saying for years,” said Gillian Zucker, the Clippers’ president of business operations. “We are committed to being the best. This means setting

Article source: http://www.latimes.com/sports/la-sp-clippers-plaschke-20170615-story.html

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