When Is It OK to Call a Salad Chain a Tech Company?

Walk past a Sweetgreen during lunchtime, and you’re bound to find a line of famished office workers snaking out the front door for a shredded-kale caesar salad or quinoa bowl. But when the Los Angeles-based farm-to-table salad chain launched a new appin January, it curiously referred to itself as a business that had developers—not produce or salad dressing—at its core. “We’ve always acted more like a tech companythan a food one,” read its press release.

Article source: http://www.slate.com/blogs/moneybox/2016/04/29/sweetgreen_sells_salads_but_calls_itself_a_tech_company_uh.html

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