When Is It OK to Call a Salad Chain a Tech Company?

Walk past a Sweetgreen during lunchtime, and you’re bound to find a line of famished office workers snaking out the front door for a shredded-kale caesar salad or quinoa bowl. But when the Los Angeles-based farm-to-table salad chain launched a new appin January, it curiously referred to itself as a business that had developers—not produce or salad dressing—at its core. “We’ve always acted more like a tech companythan a food one,” read its press release.

NO COMMENTS